![]() “I request nothing beyond the thickly cushioned luxury of seats available even in soft, Corinthian leather.” – Ricardo Montalban The way he talked breathed richness into the Cordoba brand. He was of Spanish origin and had a smooth, majestic speaking voice. When planning to launch the new Cordoba automobile, Chrysler created a spokesman relationship with popular Mexican actor Ricardo Montalban. ![]() So if you’re curious what the of leather “Corinthian” leather is made of, think a common auto leather, processed to a smooth finish, colored, and coated. Leather used in cars is usually processed with a protective coating to help ensure the longevity of the leather. That surely is a lot of leather! Some of it, Corinthian. In 1979 they were doing about $5 million in annual business with Chrysler. Radel Leather Manufacturing Company in 1912 This is the first car that offered the material, though often isn’t remembered as the most famous that, was the Chrysler Cordoba. An optional upgrade was for tufted, Corinthian leather. The Lebaron was a 5,000lb, almost 20’ long car that came with velour upholstery standard. The first marketing campaign to use the term was for the 1974 Chrysler Imperial Lebaron. The goal was to set the leather apart from competitors by implying an association with something rich in quality, rare, and luxurious. ![]() It was intended to brand the leather in some of Chrysler’s cars as a premium, luxury upholstery material. They were founded in 1921 and grew at one point into one of the largest advertising agencies in the United states.Ī copywriter for Bozell coined the phrase “Corinthian Leather”. Bozell, based in Omaha, Nebraska, was working for the Chrysler Corporation. The term, “Corinthian Leather”, was developed by an advertising agency. It’s even garnered a following and place in pop culture. Celebrity Ricardo Montalban helped popularize the term in Cordoba car ads, leading to years of increased sales.ĭespite not being an exotic material, there are some interesting things about how Corinthian leather got its name, where it came from, how it became to be so popular, and where to buy it. The Chrysler automobile company introduced it in 1974 to describe premium leather seat material. What I learned about Corinthian leather was quite surprising.Ĭorinthian leather is not an actual type of leather at all, it is a marketing term. It is helpful to know about different types of leather when choosing one for a project or buying a product.
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